Job Overview The Global Marketing Intelligence Sr. Specialist sits within Integrated Marketing Solutions (IMS) and reports to the Global Marketing Effectiveness Manager in the broader Media and Effectiveness team. The role builds an always‑on, data‑led view of consumer responses to key touchpoints, focusing on Paid, Owned, Earned activities and cross‑channel performance. Daily collaboration with brand, market research, IT teams, agencies and platforms connects data across media, social, entertainment, PR, websites/SEO, CRM and other relevant touchpoints. Mission Turn marketing data into clear, strategic decision‑ready insights that improve brand, digital and trade decisions, embedding intelligence across the organisation and linking analytics directly to brand‑building, creative effectiveness and integrated marketing decisions. Key Responsibilities and Activities Create compelling data stories that influence business and marketing decisions. Develop reports on brands, competitors and consumers across key digital channels. Translate analysis into clear recommendations for stakeholders. Help define north‑star metrics and signals that demonstrate business impact. Identify the signals that matter most within large, complex data sets. Work with regional and global stakeholders to identify priorities and business questions. Partner with vendors to define models, requirements and analytical approaches. Guide vendors to deliver robust analyses and reliable insights. Work closely with global and local digital leads and brand teams to activate insights, supporting the evolution of digital PR and talent programmes. Explore new models and opportunities that improve business decision‑making. Key platforms and focus areas include: Meltwater (Owned, Earned, Paid Social listening) Influencer Marketing (Wearisma) Search Listening (Trajaan) Media measurement Entertainment Marketing Collaboration and Leadership Partner with integrated marketing and brand teams to identify priorities and unlock high‑impact opportunities. Build strong collaboration across internal and external stakeholders to deliver communication goals. Coach local teams and partners to strengthen digital communication capabilities. Key Relationships Internal: Global and Local Brand Management teams, Global Integrated Marketing team, Global Insights team, IT teams External: Agencies, Media, Digital, Event and PR agencies, Influencers/Creators and other relevant partners Education University degree. MBA or Master’s in Marketing, Market Research, Statistics, Strategy or another quantitative field is a strong plus. Experience At least 5 years of experience in marketing, including measurement analytics or data‑driven business roles. Experience in spirits or consumer goods is a plus, not a must. Proven ability to turn data into actionable insights for marketing teams. Knowledge and Skills Fluent English is essential; other languages are a plus. Strong understanding of brand insights, consumer behavior, competitive dynamics and marketing effectiveness. Knowledge of digital marketing and measurement tools, including analytics, social listening, media, CRM and search data. Confidence with data visualisation tools and dashboards. Soft Skills Outstanding storytelling skills that make complex data simple and actionable. Strong leadership mindset and collaborative spirit. Excellent communication, stakeholder management and influencing skills. Strategic thinking with a hands‑on, delivery‑focused approach. Attention to detail and excellence in execution. Self‑driven, KPI‑oriented and results focused. Curious, proactive and eager to learn. International mindset and comfort working across cultures. Passion for brands, culture and the spirits industry. Other Willingness to travel when needed. Our Commitment to Diversity & Inclusion At Campari Group we believe in building more value together, seeing diversity in all forms as a source of enrichment. Our employment policies and practices are committed to providing equal employment opportunities in all aspects of employment, without regard to any protected characteristic. Campari Group believes that fair compensation and equal opportunities are crucial for employees’ well‑being, empowerment, and engagement. #J-18808-Ljbffr