About WPP Media WPP Media is WPP’s AI‑driven media operating unit, combining media, data, and partnerships to deliver creative personalization at scale. We help clients navigate change, capture opportunity, and deliver transformational growth. Role Summary and Impact We are seeking a highly motivated and detail‑oriented Programmatic Specialist to join our WPP Media team. You will manage end‑to‑end programmatic campaigns, from setup and strategy development to ongoing optimization and performance analysis. Key Responsibilities Campaign Setup & Execution Configure and launch programmatic campaigns within various DSPs and external tools, ensuring accurate targeting, bidding strategies, and creative implementation. Manage campaign trafficking and ensure proper implementation of tracking pixels and tags. Performance Monitoring & Analysis Continuously monitor and analyze campaign performance against pre‑defined KPIs such as reach, frequency, CTR, conversion rate, and ROI. Identify trends, anomalies, and opportunities for optimization based on data analysis. Optimization & Recommendations Provide data‑driven recommendations for campaign optimization, adjusting targeting, bidding, creative, and landing pages. Proactively identify and implement strategies to maximize campaign performance and achieve client objectives. Strategic Planning Develop comprehensive programmatic campaign strategies based on advertiser goals, budgets, and desired outcomes. Collaborate with internal teams to align strategies with broader marketing initiatives. Audience Targeting Develop effective audience targeting plans aligned with campaign objectives, leveraging data and insights. Utilize demographic, behavioral, contextual, and retargeting strategies. Campaign Management & Reporting Perform regular reviews of campaign status across revenue, KPIs, and pacing, identifying potential issues and implementing corrective actions. Generate and deliver performance reports highlighting key findings and recommendations. Technology & Innovation Stay up‑to‑date on the latest programmatic technologies, features, and trends, acting as a main point of contact for tech‑related topics and optimization best practices. Design and implement A/B tests to evaluate the impact of specific features, products, technologies, formats, and tactics. Process & Compliance Supervise the insertion order process and ensure adherence to terms and conditions. Handle cancellations and reallocations in a timely manner. Collaboration & Communication Work with internal and external stakeholders such as tech providers, agencies, clients, sales, product, and data science teams to develop best practices. Reach out to the sales team for at‑risk campaigns. Build relationships with key stakeholders. Requirements 2‑3 years of programmatic buying / biddable / trafficking experience (hands‑on experience with DSPs). Familiarity with main DSPs / buying platforms such as Google DV360, The Trade Desk, Amazon DSP. Familiarity with analytics, brand‑safety tools, tracking and attribution, and reporting tools like Google Analytics, Comscore, IAS, MOAT. Familiarity with ad servers, rich‑media vendors, web debugging and troubleshooting tools such as Google Campaign Manager. Proficient in Microsoft Excel and PowerPoint. Strong written and verbal communication skills in English. Passion for digital advertising; organized and able to meet deadlines. Experience with automation solutions (scripting, APIs) is a plus. Collaborative spirit: strong team player thriving in a dynamic environment. Commercially minded, able to spot new opportunities. Highly detail‑oriented and analytical, approaching problems and solutions logically and data‑driven. Proactive and adaptable mindset: eager to learn, embraces new technologies and challenges, contributes innovative solutions. Life at WPP Media & Benefits We invest in our employees, offering competitive medical, vision, and dental insurance, group retirement plans, paid time off, partner discounts, and mental health days. We are an equal‑opportunity employer and value diversity. We partner remotely/hybrid with teams in the office four days a week. Accommodations and flexibility are discussed with the hiring team. We review applications, but only selected candidates will be contacted. #J-18808-Ljbffr