Job Purpose The Digital Marketing Specialist works inside the Consumer Health Business Unit, reporting to the Marketing Manager Consumer Health. He/She is responsible for developing, overseeing, and optimizing digital marketing initiatives, to maximize brand awareness and lead conversion. The Digital Marketing Specialist will work closely with the marketing team, omnichannel & innovation department, suppliers and relevant functions to ensure time to market. Key Responsibilities Together with Product Managers, the Digital Marketing Specialist will implement the Digital Roadmap of Consumer Health Italy with a multitarget (HCP, pharmacists, consumers/patients) and omnichannel (integrating all the initiatives with offline presence) approach. In Scope Digital owned properties (website, social media) Paid Media campaigns Direct marketing Digital content Sales development through eCommerce He/She will facilitate cross‑fertilization between brands and across business units leveraging best practices. He/She will engage in data analysis and reporting, to measure effectiveness of marketing strategies and make informed decisions to optimize future campaigns. He/She will enhance users experience across digital touchpoints. He/She will facilitate implementation/use of CGI. He/She will coordinate initiatives in digital media, digital content and eCommerce. Network Of Interaction Internal: Innovation & Omnichannel Customer Engagement, Compliance, Regulatory, IT External: communication agencies, media buying center Required Education Education (minimum/preferable): Degree in Economic sciences. Required Skills And Experience Previous internship experiences or abroad experiences will be considered a plus. Required Behaviours And Competencies High level of proficiency with Office Suite (MS Word, MS Excel, MS PowerPoint) Analytical and goal‑oriented approach Excellent communication skills Desire to work in cross‑functional teams with a result‑driven approach Flexibility, proactiveness and a marketing‑oriented mindset will be considered a plus Required Languages English – B2 (both written and spoken). Equal Opportunity Employer Statement We are proud to be an equal opportunity employer. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief. #J-18808-Ljbffr