Location: Rome HQ (London office growing) | Flexible / hybrid for the right person Carpe Diem Tours is hiring a Marketing Manager to be the creative engine and day-to-day driver of our marketing function. You'll partner closely with our external marketing agency (AAMP), who lead in carved-out areas of the funnel, and you'll own everything else — including the bits that sit in-house: our OTAs and distribution, our website, and direct bookings. We're a Rome-based tour operator running food tours, cooking classes, walking tours, and ticketed experiences across seven European cities — Rome, Florence, Barcelona, Lisbon, London, Madrid, and Budapest — with around 100,000 customers a year. We've built a strong brand and an established marketing engine. What we need now is someone with sharp creative instincts and real ownership energy to keep all of it moving, protect the brand, and find the angles that grow direct revenue. Lift website performance through better content, CRO, and creative testing Keep the Carpe Diem brand consistent and well-applied across every touchpoint Creative direction. Set the creative bar across ads, OTA listings, social, email, and website. Full ownership of the Carpe Diem Tours website — content, performance, CRO, UX, and the direct booking funnel. Work closely with our Technical Director (Alina) and her team to test, ship, and improve. Brand stewardship. Be the keeper of the Carpe Diem brand. Make sure tone, visual identity, and positioning are consistent across every channel and every sub-brand (Tipsy Tour, Jack the Ripper Tour, Ghost Tour London, Rome With Chef). Lead and develop three direct reports: our Copywriter, our Social Media / Content Manager, and our Distribution Manager. Set direction, run 1:1s, hold a high creative bar. OTAs and distribution are managed in-house. Provide the creative direction our Distribution Manager needs to make our listings on Viator, GetYourGuide, Airbnb Experiences and others stand out and convert. you bring the creative angle. B2B marketing. Support our B2B growth efforts — collateral, decks, partner-facing comms, and campaigns aimed at travel agents, tour operators, and partnership prospects. Take agreed strategy and turn it into integrated campaigns across paid, organic, email, OTA, and direct — and ship them on time. Strongly creative — this is non-negotiable. Creative instinct is your strongest muscle. You move fast, you ship, and you bring energy to the people around you. You don't need to be a project management obsessive, but you can hold multiple campaigns, channels, and people in your head and keep things moving. Owns the brand. You take the brand seriously. You'll feel the urge to fix it when something drifts off, and you'll have the taste to know what "on-brand" actually means. Web-native. You understand websites, conversion, and how copy and creative drive performance. We're a people-first company enabled by tech. We expect you to be actively using AI to revolutionise how the marketing department works — from creative production to reporting to day-to-day workflow. 3–5 years of marketing experience with increasing responsibility ~ Proven experience leading creative work and managing small teams ~ Track record of owning website content, CRO, or digital experience ~ Experience marketing on online marketplaces (Amazon, Etsy, Booking.Travel, tours, hospitality, or experience-based business background is a bonus ~ Native or near-native English. The ideal candidate is based in Rome or London, but we'll consider flexible or hybrid setups for the right person. Expect regular travel between our destinations — Rome, Florence, Barcelona, Lisbon, London, Madrid, and Budapest. Tell us about a piece of marketing you're proud of and what made it work.