For an automated retail software start-up company based in Italy, we are looking for a Sales Specialist DACH to lead commercial development in Germany, Austria and Switzerland. The role focuses on B2B SaaS sales to vending operators, automated retail companies, and smart store operators interested in connecting their machines to delivery platforms and digital payment systems. This is a high-autonomy role for someone comfortable building relationships, managing the full sales cycle, and expanding a new market. KEY RESPONSIBILITIES: Develop and execute the commercial strategy for the DACH region Identify and approach vending operators, automated retail companies and smart store operators Build and manage a strong pipeline of potential clients Manage the full sales cycle: prospecting, demo, negotiation, closing Present thE platform to potential customers Convert inbound and outbound leads into active customers Partnerships Support the CEO in developing relationships with vending industry players and retail technology providers Support strategic partnerships with delivery platforms and hardware manufacturers Provide insights on pricing, positioning and market dynamics in DACH Collaborate with product and leadership team to adapt the offering to local market needs. Experience 3–7 years in B2B sales , preferably SaaS, retail tech, food tech or vending industry Experience selling to SMB / mid-market operators Comfortable managing the entire sales cycle independently The candidate should be comfortable using the full modern sales stack , including: CRM systems (e.g. HubSpot or similar ) Prospecting tools (LinkedIn Sales Navigator, Apollo, etc. ) Digital outreach and lead generation (Google search, LinkedIn, email campaigns) Pipeline and deal management in CRM The role requires a hands-on, full-stack sales approach , from lead generation to closing. Skills Strong commercial mindset and negotiation skills Ability to work independently in a remote environment Structured pipeline management and reporting Languages Native or fluent German Professional English Italian is a plus but not required. What We Offer Competitive salary based on experience Performance-based commission structure Direct collaboration with founders/C-team Opportunity to lead the commercial expansion of an innovative automated retail platform. #J-18808-Ljbffr